UX Designer
Summary
• Conducted user research & usability testing to enhance the HMO website, resulting in a 30% increase in user engagement. • Collaborated with cross-functional teams to implement innovative features on a fintech application, leading to a 20% reduction in bounce rate and 15% increase in user retention. • Utilized data-driven insights to streamline navigation, achieving a 40% decrease in page load time and improved user experience.
Product Designer
Summary
• Designed a user-friendly eCommerce platform, leading to a 40% increase in online sales and revenue surpassing #100M annually. Implemented strategic UX updates that increased website traffic by 50%, driving an additional #20M in annual sales. • Led a team of designers in optimizing website performance, reducing bounce rate by 30% and increasing average order value by 15%.
Brand Designer
Summary
Developed brand identity assets (logos, marketing flyers, social media graphics) that increased brand recognition by 20%. Created visually compelling designs that boosted social media engagement by 15% and website traffic by 10%. Collaborated with the marketing team to establish a cohesive brand aesthetic, contributing to a 30% growth in sales revenue.
Product Designer
Summary
• Led the end-to-end design of a platform empowering vendors and service professionals to build their brands through analytics, personalized websites, and multi-channel marketing tools. • Conducted in-depth user research and usability testing, ensuring the platform met the needs of small business owners, resulting in increased adoption and engagement. • Collaborated with cross-functional teams to develop key features, including social media integration, email and SMS marketing, and performance analytics, enhancing user experience and business growth. • Leveraged data-driven insights to refine navigation and optimize workflows, leading to improved usability and higher retention rates.
User Experience Design, User Interface Design, A/B Testing, Information Architecture, User Centered Design, Interaction Design.
Creativity, Public Speaking, Problem Solving, Data Driven, Discipline.
Figma, Photoshop, After Effect, Protopie, Framer, Rive, Jitter, Claude, Gemini, GPT, Lovable, Midjourney.
Summary
• Led the design of readR, an intuitive audiobook platform that enhances the reading experience by synchronizing audio narration with real-time text highlighting. • Conducted extensive user research and usability testing to refine features, ensuring seamless multitasking and engagement for diverse user needs. • Collaborated with cross-functional teams to develop a distraction-free interface, personalized book recommendations, and adjustable reading settings, improving user satisfaction and retention.
Summary
• Revamped UI design based on user feedback and usability testing, leading to a 30% decrease in bounce rate and 25% increase in session duration. • Spearheaded a comprehensive rebranding strategy, increasing app downloads by 20% and user engagement by 15%. • Ensured brand consistency across all platforms, resulting in a 40% improvement in brand recognition.
Summary
• Designed and led the development of an Al-powered sports prediction platform, enabling users to make data-driven betting decisions with confidence. • Conducted in-depth user research and usability testing to enhance predictive accuracy and user trust. • Collaborated with cross-functional teams to create intuitive dashboards, real-time analytics, and personalized betting insights, driving engagement and retention. • Leveraged Al-driven data visualization and seamless navigation to optimize the user experience, making complex predictions accessible and actionable.